What we'll cover
What are your customers trying to accomplish?
Remove your business from the spotlight and turn your customers into the hero of the story by understanding the challenges they face.
The difference between attracting and confusing potential customers
Spending more money on marketing is not the answer. Crafting a compelling and simple story is.
Treat your website as marketing collateral that converts
Learn how to visually construct your home page for conversions while including your new and clarified marketing message.
Help visitors find your website by improving its search appearance in a few steps
No more guesswork with lengthy SEO guides. Consume practical tips that will get you in the top 10% of search result pages.
Market only on the platforms that give you the largest ROI
The limitless selection of marketing platforms doesn’t provide clarity. Find out where your customers live and market effectively.
A different marketing strategy for each individual platform
There is no one size fits all marketing strategy. How do we navigate these different landscapes and optimize our strategy?