Supporting a growing database of cooking & wellness content.
Helping the user to locate what they need in a sea of content.
Going from 296 recipes to 106 videos and 71 blog posts, website
visitors struggled to locate content efficiently from the
Branding was outdated and led to inconsistencies in the visual representation and navigation.
Provide the user with a way to efficiently navigate and find their desired content while supporting a growing database
Pick Up Limes
Information architecture as our main focus.
Together with our client and a hand full of users we completely redesigned the sitemap and removed any friction when navigating.
A remodeled brand that fits a larger audience.
A modern look that reflects our client’s personal brand and a more intuitive way to browse through content resulted in an increase in traffic.